Final project topic

    I am very excited about the final project. Getting to choose exactly what you want to do is great and i am looking forward to seeing what everyone comes up with. The creativity plus a semester of knowledge should create some interesting pieces. 

   For my final project i am going to be doing about three posters. The size will be about the same as our last poster. The topic will be advertisements for Starbucks coffee. I am very interested in advertising as a career and think i am ready for the challenge. A series of three ads, each debuting a new summer beverage for Starbucks. Being a huge Starbucks lover i have always wanted to do something like this and am intrigued of how it will turn out. Right now i am in the process of decided what the drinks are going to be called, if the series should be called something, what the colors should be of the ads and how i am going to tie all three together. 

project #4 and Good/Bad brochures

    So my project number four is finally done and i am please with the outcome. I feel as though i accomplished my goal of making the brochure age friendly but still appealing to the eye with a design flare. I feel like again my work is simple but informative. I didn't cram the brochure with too many pictures or wording but an equal amount that i feel balances the piece.
    Although prior to completing my brochure i looked at examples of other brochures. Here are some good and bad ones i came across. I feel like brochures are all around us, especially in offices such as the dentist, doctors, and many businesses. This means that there is added pressure for your brochure to stand out. 
   

    The floral business, Teleflora has made a brochure that is shown below.  On the website also listed below you can view each side and a larger size. I picked this brochure as a good example because i love the layout. It's different yet informative. The large photos of flowers are very attractive to on- lookers.

http://ericahorstmeyer.com/portfolio.php?media=brochures&projnum=6&imgnum=1

    The next good example i choose was from Altus which is a condo development company delivers a truly unique brochure.  Please check out the website below to take a look! I thought this brochure idea was a good one because of how unique it actually is. They even mention that because of the competitiveness in the business you have to stand out and they did a great job at that. Their use of color and pop outs is extremely eye catching.

http://www.behance.net/Gallery/Altus/52980

    I then decided to look at some bad examples of brochures. The first one i found was a brochure about company bills being overdue i a business.

    This brochure has way to much text and almost looks cramped.  There is way to much information crammed onto a page and nothing to attract the reader. In addition their contact information is at the bottom in small text which makes the reader have to search for it.

    The last brochure i found that is a bad example is about self esteem with teens I'm guessing.

    This brochure is very plain but not in a good way.  The big smiley face at the bottom also doesn't help the design at all.  There is no flow of colors or design and it comes across very cheesy. Overall this brochure is very immature and not appealing to the eye whatsoever. 

Prep for project 4

For project 4: Tri-fold brochure i have decided to pick the organization Habitat for Humanity Buffalo.  I have always been interested in this non-profit and would some day like to volunteer for them.  Before starting this project i did a lot of background research about the organization.  I wanted the brochure to attract a wide range of ages so taking a look at what the organization stands for was important to me. By doing this i took a look at the organizations website, Facebook, and Twitter pages.  I got enough inspiration from these media outlets to begin my project. I wanted to combine wording such as background history about Habitat for Humanity Buffalo along with pictures.  I think brochures i see with a lot of writing are less appealing than those with photos and wording.  In addition i wanted to make sure the brochure was age friendly. Lastly having contact information about the organization was key to having somewhere on my brochure. I am almost done with this project and have only a few more things to tweak. Another post will be coming soon!